Wednesday, August 24, 2016

The Oregon Woodland Cooperative: Using non-timber forest products in creative ways!

Date of Visit: July 20th, 2016
Type of Event: Study Tour
Topic: Non-timber forest products from small woodlands
Organization: Oregon Woodland Cooperative (OWC)
Location: Beaverton, OR
Host: Neil and Ardis Schroeder
International Fellows: Adam Wasiak (Poland), Ana de Miguel (Spain), Andrea Cornejo (Nicaragua), Karishmaa Pai (India), Samantha Kwan (Malaysia), Yu Lei (China)
WFI Staff: Shadia Duery / International Fellowship Manager

On this day we visited Neil and Ardis Schroeder's home office in Beaverton. They welcomed us with warm smiles and fresh grape juice from their backyard's vines. Neil is the president of the Oregon Woodland Cooperative (OWC), an organization founded in 1980 that currently has 70 members, all private forest landowners who own and manage family forest farms.

The Coop educates its members on forest best management practices and non-timber forest products development for extra revenue. The cooperative also provides support with the marketing and distribution of these non-timber forest products.

Neil Schroeder from OWC showing the WFI fellows
the different products of the Coop
Following are some of the products distributed by the Coop: bundled firewood, essential oils, decorative wood pieces and fresh-vine arrangements which are sold in local stores around the Portland metro area and Salem. The bundled firewood are bundles of 16 x 9 x 9 inches wood pieces. The fresh-vine arrangements also called “evergreen boughs” are sold for decorative purposes to florists.

Each OWC firewood label showcases a brief story of 
the woodland owner where the wood originates

Currently, the Coop is commercializing 6 kinds of essentials oils in 5 ml bottles: western red cedar, douglas fir, incense cedar, ponderosa pine, grand fir and noble fir. The bottles have a beautiful label paired with an information flyer on the attributes and uses of these evergreen oils.

The Coop's marketing strategy focuses on finding niche markets that already offer local, fresh, organics products to their customers (people that already care about consuming local and sustainable products). The Coop uses strategies like 'story telling' of 'where the product comes from' to connect the final consumer to the product/producer. For example: Each firewood bundle showcases a different forest farm story, and people like them so much they started to collect them.The work of this small cooperative is really inspiring!

Non-timber forest products: Six coniferous essential oils
My research project at the WFI focuses on identifying environmental, social and economic benefits of organizing private forest landowners.

In Nicaragua, forest management practices that provide economic benefits to the landowner are critical to reduce the pressure for land conversion to agricultural land.

Small forest landowners have a hard time making a living by managing their land for timber. Timber production is a game of scale and the smaller the land the harder it gets! This is why organizing small forest landowners for developing and commercializing non-timber products sounds like a very enticing model for the small Nicaraguan forest landowner.

Lessons from OWC cooperative:
  • Creativity is a key ingredient in innovation. The Coop is looking for ways to use otherwise residues, defective or overlooked parts of trees to make products that are useful for certain audiences.
  • Sound marketing is a vital part of any business. The Coop looked for the support of marketing professionals and designers to assist them in creating a strong brand. Even as a small business Coop their label designs, packaging and marketing strategy are first class.
  • Dedication and continuous improvement are required to achieve success. The Oregon Woodland Cooperative has leaders dedicated to making their business model a success for all their members. Neil, Ardis and their colleagues are continuously looking for ways to improve their products quality and variety as well as exploring potential new markets for their products.

For more information about the Oregon Woodland Cooperative, please visit www.oregonwoodlandcooperative.com

For any recommendation on Andrea Cornejo's Project please contact her at acornejo@worldforestry.org

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